Department of Sport Management, Faculty of Physical Education, Damietta University, Egypt
Abstract
The current research aims at investigating the relationship between media use and self-esteem by testing fan identification as a moderator between both of them. The author hypothesized that fan identification would be positively associated with measures of media use and self-esteem and also moderate the relationship between these 2 variables. Data gathered from sports fans (N=141 Egyptian participant) through Facebook groups relating to sports fans confirmed the author’s expectations that sports fans’ use of 4 types of media—print, broadcast, online, and mobile phones—and that fan identification moderated the relationship between three types of media use (broadcast media, online media, and mobile phones) and self-esteem.
Mohamed, A. (2018). Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem. International Sports Science Alexandria Journal, 1(1), 1-16.
MLA
Alaaeldin H Mohamed. "Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem", International Sports Science Alexandria Journal, 1, 1, 2018, 1-16.
HARVARD
Mohamed, A. (2018). 'Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem', International Sports Science Alexandria Journal, 1(1), pp. 1-16.
VANCOUVER
Mohamed, A. Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem. International Sports Science Alexandria Journal, 2018; 1(1): 1-16.
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